Ali Black
Strategic Marketer & ROI Architect: Building Brands, Driving Growth.
Who is Ali?
I am an experienced marketing leader specializing in digital marketing, demand generation, performance and growth marketing. My expertise is enhancing brand visibility, optimizing ROI, and creating one-of-a-kind user experience to drive pipeline creation and brand visibility. My approach includes continuous campaign analysis, A/B testing, optimizing for UX and conversion rate optimization (CRO), digital ROI through multi-channel ecosystem and account-based marketing (ABM). I aim to establish authentic connections, drive sustainable growth, and deliver transformative marketing initiatives through data-driven decision-making and brand development.
35%
increase in MQL creation
4X
increase in SQL creation
500%
increase in website traffic
Strategic Optimization:
Implementing continuous optimization strategies to refine paid search keywords, introduce lead forms, and conduct ongoing A/B testing, resulting in significant increases in lead form submissions and digital leads.
Performance Monitoring: Monitoring website performance trends to identify shifts and user acquisition on landing pages and channels, managing conversion rate optimization (CRO) opportunities, and improving conversions by 150%.
Collaborative Innovation: Partnering with design and internal brand teams to conduct AB testing on creative elements, messaging, and landing page content, fostering a culture of creative ideation and driving a 50% increase in conversion rate.
Growth Leadership: Spearheading global digital and performance marketing strategies, achieving a 300% growth in global lead generation programs and overseeing a 150% growth in team headcount and budget.
Data-Driven Decision-Making: Analyzing campaign performance to identify optimization opportunities, drive conversion rate optimization (CRO) and digital ROI, resulting in a 150% improvement across campaigns and a 200% lift in SQL’s.
Impactful Brand Transformation: Leading a Digital Brand Transformation, resulting in a 500% increase in web traffic, 50%+ quality leads, 10% pipeline growth, and a 107% increase in booking value.
My Background
Work Experience
DIGICERT, Lehi, UT
Senior Digital Marketing Manager | November 2023 - Present
XACTLY CORP, Denver, CO
Senior Digital Marketing Manager | July 2021 - November 2023
Digital Marketing Manager | July 2019 - June 2021
INK COMMUNICATIONS, Denver, CO
Senior Digital Marketing Manager | June 2018 – July 2019
ARROW ELECTRONICS, Englewood, CO
Manager, Advertising Operations and Media Buying | July 2015 – September 2017
DANONE NORTH AMERICA (WHITEWAVE FOODS), Broomfield, CO
Associate Digital Marketing Manager | May 2014 – July 2015
DATALOGIX (ORACLE DATA CLOUD), Westminster, CO
Senior Digital Media Operations Analyst | August 2012 – May 2014
SHEKNOWS MEDIA, Scottsdale, AZ
Sr. Ad Operations Manager, Supervisor | February 2010 – August 2012
Education
UNIVERSITY OF NEW MEXICO, Albuquerque, New Mexico | December 2006
Bachelor of Arts in Business Administration,
Double Concentration in Marketing and Business
PLATFORMS
Noteable Projects
ROI
CALCULATOR
Created Xactly’s first every ROI calculator to show the return on investment for prospenct interested in the Incent tool.
BRAND TRANSFORMATION
Spearheaded the Digital Brand Transformation at Xactly, incorporating new brand guidelines and buyer personas.
PODCAST
CREATION
Successfully managed and launched Whole Foods 365's first podcast advertising campaign to increase awareness and drive store traffiic.
ADVERTISING
DEPARTMENT
Set up Arrow.com's first AdOps department to oversee brand media acquisitions, partner and manufacturer campaigns, and website user experience.
Reach Out to Me
Ali Black